Our Story
Our Mission:
Imagine feeling confident and beautiful every time you look in the mirror, no matter your age, race, or gender. At our core, we believe that everyone deserves to feel their best, and that's why we're dedicated to empowering you with lashes that not only complement your unique eye shape but also reflect your one-of-a-kind personality. Our mission is to inspire you to embrace your natural beauty and unleash your inner confidence with our diverse range of lashes. So go ahead, bat those lashes, and take on the world with a newfound sense of empowerment.
Our Founder:
We believe that true beauty comes from within, and it's our mission to enhance and celebrate the unique beauty of every woman who walks through our doors. Our founder and owner, Deneen, has over 25 years of experience in the beauty industry and has dedicated her career to perfecting the art of lash extensions.
It all started when Deneen discovered the transformative power of lash extensions while in LA. From there, she pursued additional training in New York City and Las Vegas, honing her skills and perfecting her technique. She knew that she had found her true calling and was eager to share her passion with women everywhere.
Deneen's true passion lies in guiding women to enhance their natural beauty and boost their confidence through positive lifestyle tips. She especially loves working with BOFs (Beauties Over Fifties), helping them to embrace their unique beauty and live each day to the fullest.
In her many years of working in the beauty industry, Deneen recognized a need for high-quality lash and brow products that were both effective and affordable. Inspired by her love for enhancing natural beauty, she decided to take matters into her own hands and launch her own lash line and brow products line.
Our Commitment:
Our commitment to beauty goes beyond just our products. We also recognize that the beauty industry has long struggled with issues of inclusivity and representation. That's why we're dedicated to providing a safe, welcoming, and inclusive space for women of all ages, races, and backgrounds. We believe that beauty is for everyone, and we're committed to celebrating diversity and empowering women to feel their best.
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Are you ready to step up your lash and brow game? Shop now!
